Event Overview
Congregational leaders often have a multitude of different methods when it comes to reaching their community, from social media, to email, to flyers and in-person events. But how do you ensure that you’re reaching them in the way they respond to best? Walking alongside congregations with empathy-led communications can help increase trust, reliability and allows congregations to become places of aligned vision and community spirit.
Congregations are often dealing with so many different items, week-to-week, and communications can sometimes fall by the wayside during that process. Creating a sense of empathy when it comes to how you communicate can help keep your team invested and passionate about everything from an email newsletter to a poster.
Participants will:
- Learn how to empathize with their audiences by mapping a “persona”
- Understand how to allocate their communications resources to the right channels
- Build a sustainable calendar and regular tasks to keep in touch with congregants
- Know how to assess their work by looking at data
About the Instructor:
Christos Reid is the Director of Communications for the Center for Congregations, leading our work interfacing with the public across many different organizations and initiatives. With decades of marketing experience spanning nonprofit, agency and in-house work, he’s helped the public discover everything from PBS documentaries, to videogames, to grant opportunities.