What does it take to transform an idea into a viral movement to engage Millennials? Author and researcher Derrick Feldmann has spent the past two years talking with the people behind the biggest social movements of our time. He'll share their stories and some of their secrets and talk about what your congregation can do to make your message take off with Millennials.
Effective movements don't arise by accident. People don't spontaneously come together and effect real change or show interest. If you want your ideas to succeed, you need a solid strategy and the tools to follow through.
Why are movements important?
In today’s hyper-connected environment, Millennials are drawn to the fields of cause and social concerns. From Feldmann’s research, your congregation will learn how Millennials are acting for and on behalf of issues they believe in.
Why is it important for congregations to learn about social movements?
Inspiring Millennials to practice faith is an approach that can be modeled after today’s most successful movements. From messaging to tactical approaches, congregations can apply such learnings to the outreach efforts they perform to attract the generation.
In this workshop, you will explore:
- how Millennials respond to movements today and the actions they take from interest to self-organizing.
- the role empathy plays in social change today and how such human behavior triggers ongoing activism and interest.
- the various messages that drive action.
- the peer movements that exist and why they were successful.
- the failed attempts to get Millennials to act and move from impulsive behavior to more thoughtful engagement.
Feldmann provides you with information you can use in your congregation to take action. You will:
- learn how to create a campaign to drive Millennial participation.
- develop a new messaging platform that will invite Millennials to participate in congregational life.
- create a Millennial focused outreach plan to attract participation and engagement in a constituent program for your congregation.
You'll learn about the leaders behind movements, the individuals who responded and the approaches that made it work.
Derrick Feldmann is a speaker, researcher and advisor for cause engagement. He is the lead researcher and creator of the Millennial Impact Project, an oft-cited, multi-year study of how the next generation supports causes. President of Achieve, a creative research and campaigns agency, Feldmann is a co-author of Cause for Change: The Why and How of Nonprofit Millennial Engagement and Social Movements for Good: How Companies and Causes Create Viral Change.
This workshop is 9 a.m.-4 p.m. (Central time) Wednesday, April 26, 2017 at Calvary Church in Valparaiso and 9 a.m.-4 p.m. (Eastern time) Thursday, May 4, 2017 at Reddington Christian Church in Seymour. The cost is $30 per person. When congregational teams of three or more register together, the cost is discounted to $25 per person. The fee includes continental breakfast, lunch and a copy of Feldmann's book Social Movements for Good. Workshops are limited to Indiana congregations.
How can you maximize your learning in this workshop and others? Check out this Center for Congregations article, "Getting the Most from an Education Event."
For more information about millennials and your congregation, check out the Center's Engaging Young Adults Initiative. Click here to learn more about this unique initiative and how your congregation can participate.